WEDOGOOD: E-Commerce Store Branding

Design Brief and Overview

• Business Context: WEDOGOOD is a design and Risograph studio specializing in independent publications and artworks, based in Ho Chi Minh City, Vietnam. Known for their experimental approach and artist-centric ethos, the studio needed to expand into e-commerce while maintaining their distinctive creative identity.
• Strategic Goal: Design and implement key visuals for WEDOGOOD’s Shopee store that preserve the brand’s artistic integrity while optimizing for e-commerce conversion—all within one month.

Challenges

• Preserving artistic authenticity: Translating WEDOGOOD’s experimental, print-focused aesthetic to digital commerce without compromising their artist community appeal
• Platform constraints: Working within Shopee’s rigid template system while maintaining brand distinctiveness
• Visual hierarchy for commerce: Adapting an art-first brand for product-focused layouts that drive sales

Problem Solving

• Modular template system: Developed flexible components that could showcase both artistic process and product details, allowing for quick updates while maintaining consistency
• Strategic color usage: Leveraged WEDOGOOD’s vibrant color palette strategically—bold for CTAs, muted for backgrounds—to guide user attention without sacrificing brand character

Visual Identity & Product Displays

Visual Identity

Sample Adaptation

Outcomes

• Delivered 30+ cohesive graphic assets aligned with studio’s brand guidelines and artistic voice
• Successfully launched on WEDOGOOD’s official Shopee store, maintaining brand recognition across platforms
• Created scalable design system enabling studio staff to generate new assets independently

Lessons Learned

• Platform limitations can spark creative solutions; Shopee’s constraints pushed me to develop more versatile, modular design approaches
• Understanding subculture audiences (artists, zine collectors) proved essential for creating resonant commercial touchpoints

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